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Marketing and Labeling

Environmental Claims: Summary of the “Green Guides”
Federal Trade Commission (FTC)
This resource provides a user-friendly and clear summary of the “Green Guide,” a FTC publication providing information for marketers to ensure that their marketing claims are lawful and non-deceptive.  The full and updated “Green Guide” is available here: http://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-issues-revised-green-guides/greenguides.pdf.  


Research by Topic: Food Labeling
National Agricultural Law Center
This website provides an overview of food labeling topics as well as links to federal statutes, regulations and case law pertaining to food labeling, among others resources.


Direct Marketing Guides
National Agricultural Law Center
This website provides state-specific information for food producers engaged in direct marketing, including a range of legal and business considerations.  The states for which resources are available are: New York, Ohio, Illinois, Iowa, Nebraska, Colorado, Texas, Arkansas, Mississippi, Alabama, Georgia, South Carolina, and Florida. 


Environmental Claims: Summary of the “Green Guides”
Federal Trade Commission (FTC)
The resource provides a summary of the “Green Guide,” a Federal Trade Commission publication providing information for marketers to ensure that their marketing claims are lawful and non-deceptive.  The full and updated “Green Guide” is available here.  


Small Scale Food Entrepreneurship: A Technical Guide for Food Ventures
Cornell University, New York State Agricultural Experiment Station
This resource provides a broad range of information for food entrepreneurs.  Section IX of the publication specifically addresses labeling considerations and requirements.


Trademark Basics
The United States Patent and Trademark Office (USPTO)
This website provides basic facts about trademarks, and specifically covers the importance of trademarks for small businesses.


Guidance for Industry: A Food Labeling Guide
United States Food and Drug Administration (FDA)
This website conveys the FDA’s guidance for food labeling.  Notably, this agency guidance is not legally binding, but “represents the FDA’s “current thinking on the topic” and “does not operate to bind FDA or the public.  [One] can use an alternative approach if the approach satisfies the requirements of the applicable statutes and regulations.”   


Claims That Can Be Made for Conventional Foods and Dietary Supplements
United States Food and Drug Administration (FDA)
This website provides an overview of the rules and regulations governing labeling claims made on food products and dietary supplements.  Specifically, this page provides information on health claims, nutrient content claims, and structure/function claims.


Guidance for Industry: Food Labeling; Nutrient Content Claims
United States Food and Drug Administration (FDA)
This website conveys the FDA’s guidance on nutrient content claims.  Specifically, the page provides information on “High Potency Claims,” “Antioxidant nutrient content claims,” and “Sugar-free claims.”


Guidance for Industry: Evidence-Based Review System for the Scientific Evaluation of Health Claims – Final
United States Food and Drug Administration (FDA)
This website conveys the FDA’s “current thinking on 1) the process for evaluating the scientific evidence for a health claim, 2) the meaning of the significant scientific agreement (SSA) standard … of the Federal Food, Drug, and Cosmetic Act (the Act) …and 3) credible scientific evidence to support a qualified health claim.”


Guidance for Industry: Voluntary Labeling Indicating Whether Foods Have or Have Not Been Developed Using Bioengineering; Draft Guidance
United States Food and Drug Administration (FDA)
This website provides the FDA’s recommendations on labeling of foods as GMO or GE – free.  Notably, this is only a guidance document and its recommendations do not set a legally binding regulation.


Product Verification
NON GMO Project
This website provides information on the Non-GMO Project’s product verification and label approval process.  The Non-GMO Project is a non-profit organization offering “North Americas only third-party verification and labeling for non-GMO (genetically modified organisms) food and products.”