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Marketing and Labeling

Research by Topic: Marketing Orders
National Agricultural Law Center
This website provides links to federal statutes, regulations and case law pertaining to marketing orders, among others resources.


Managing and Marketing the Direct Farm Business
Illinois Direct Farm Business
This website provides information and resources related to managing and marketing a direct farm business.  Topics include contracting, marketing, intellectual property, weights and measures, and estate planning.


Legal Guide for Direct Farm Marketing
Drake Agricultural Law Center
This website provides access to the Second Edition of The Legal Guide for Direct Farm Marketing, which covers topics ranging from licenses and inspections to zoning and buying clubs.  This site also provides direct marketing checklists, and lists of state contacts, among other reference tools.


Trademark Basics
United States Patent and Trademark Office (USPTO)
This website provides basic facts about trademarks, and specifically covers the importance of trademarks for small businesses.


Labeling/Label Approval
United States Department of Agriculture, Food Safety and Inspection Service (USDA-FSIS)
This website contains a number of resources including a labeling compliance guide and access to the Label Submission and Approval System (LSAS).  It also contains extensive FSIS guidance information on labeling procedures and policies, ingredients, claims, and nonfood-compounds.


Food Marketing
ChangeLab Solutions, Childhood Obesity Program
This website provides “a variety of resources to help advocates pursue legal and policy strategies to improve the food marketing environment.”


Food Labeling: General Information and Resources
United States Department of Agriculture (USDA)
This website provides links to reports, guidance documents, and fact sheets related to food labeling law and policy authored by the United States Food and Drug Administration (FDA) and other authorities.


Nutrition Advertising Targeting Children
Centers for Disease Control and Prevention, Public Health Law Program
This website highlights legal issues related to food advertising to children, and provides links to relevant regulations and case law, in addition to policy proposals and reports.


Menu Labeling
Centers for Disease Control and Prevention, Public Health Law Program
This website provides links to a number of resources pertaining to nutrition labeling of menu items at the point of purchase, including policy statements, reports, and federal legislation.


Food Marketing to Kids
Public Health Law Center at William Mitchell College of Law
This website provides links to a number of fact sheets and other resources describing legal and policy tools public health experts and consumer advocates can use to address “troubling trends” in food and beverage marketing to children.  Examples of the fact sheets available include Consumer Protection: An Overview of State Laws and Enforcement (2010) and State AG Enforcement of Food Marketing Laws: A Brief History (2010).


Healthy Vending
Public Health Law Center at William Mitchell College of Law
This website provides links to a number of fact sheets and other resources describing how institutions such as schools and hospitals can adopt and implement “Healthy Vending” and “Healthy Beverage” policies.  ‘Healthy vending’ policies “refers to policies that increase the number of healthy choices in vending locations, which may include vending machines, concession stands, and other places where packaged or prepared food is sold.” 


Menu Labeling
Public Health Law Center at William Mitchell College of Law
This website describes public health advocacy efforts regarding menu labeling, and provides a link to a fact sheet on the Federal Menu Labelling Law, which was a part of the Patient Protection and Affordable Care Act.


Policy Briefs and Reports
Yale Rudd Center for Food Policy and Obesity
This webpage provides access to The Yale Rudd Center for Food Policy and Obesity’s reports and policy briefs pertaining to food advertising, marketing and labeling. Examples include Food Marketing and Social Media by Johanna Richardson and Jennifer L. Harris, and Trends in Television Food Advertising to Young People: 2011 Update by Cathryn Dembek, Jennifer L. Harris, and Marlene B. Schwartz.